Sunday, April 17, 2011

HISTORY & MARKETING

Ibuprofen was developed by the Boots Group, a pharmacy chain in the United Kingdom, in the 1950’s-1960s. It was discovered by Stewart Adams (along with John Nicholson, Andrew RM Dunlop, Jeffrey Bruce Wilson & Colin Burrows). The Boots group originally licensed Ibuprofen to two large drug companies. The first was Whitehall Laboratories (who sold the product as Advil) and the second was Upjohn who used Bristol-Meyers to market their product “Nuprin”. Boots held the patent until 1985 along with the rights to market it until 1986. Afterwards new products entered the market creating multiple new “generic” brands.

Advil 200 mg

Today, Ibuprofen is a very popular over-the-counter drug, meaning that no physician prescription is required to buy the drug.  The most common brands of ibuprofen are Advil, Nuprin, and Motrin IB. The usual dose of ibuprofen for adults is 400 mg every 4-6 hours; however, the highest dose allowed, without prescription, is 800 mg every 4-6 hours up to three times a day. A physician prescription is needed for doses beyond 800 mg.
Ibuprofen is a very affordable drug ranging from $4.00-15.00 dollars per 100 tabs, depending on the brand.
  
http://www.walmart.com/ip/ADVIL-BASE-CAPLET-200-CT/10416977

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